Led design for sports focused creator platform. The platform gives sports creators and users a designated space dedicated to all things sports. Allowing creators to monetize more and users to enhance their sports entertainment experience.
TEAM
DESIGN:
JUSTIN STEIN
ENGINEERING:
KYLE WILLIAMS
DASARTE YARNWAY
BRANDON IRVING
PROBLEM:
Sports creators are overwhelmed and unseen on Youtube and other creator platforms.
SOLUTION:
Design a platform and experience that gives creators and users a more streamlined and customized experience.
NAVIGATION
1) Understanding navigation and priming techniques.
2) Using design hierarchy to emphasize importance of features.
3) Search feature is located in an alternative position in order to de-emphasize, and encourage scrolling and clicking.
ENGAGEMENT
1) Designing an intuitive comment section
2) Focusing on creator information in order to encourage engagement, community and subscription traction.
CONTENT
1) Understanding header navigation and the importance of limited choice.
2) Collections: A users ability to collect and organize content is the key to growing a creator community.
$$$
1) Frictionless experience for subscriptions is the key to combating user fatigue.
2) Transparency in pricing and deliverables for users is vital for building community.
INNOVATION
1) A new UI for shorts was vital to emphasizing the experience we wanted our users to engage in.
2) UX feel was at the top of all brainstorms and roadmapping exercises.
EMPTY STATES
1) Early software often has a lack of content. Engaging users with beautifully designed empty states can keep the user on your platform and inform them of what's coming.
INFORMATION
1) Information pop-ups are a fantastically overlooked feature, especially for new platforms where users often lack understanding of the early features.
2) Visualization is of incredible importance when attempting to lead users on their chosen experience.
PROTOTYPE